Recording

Members Day
28 April

Open Day
29 April

Session
Descriptions

Speaker
Biographies

Jon Alcock’s diverse scientific and research background has given him a well-rounded view of global sustainability issues and solutions, particularly within the fields of agriculture, energy efficiency, and climate change. Jon’s work at Viresco has focused on market-based frameworks and financial mechanisms for ecosystem services and GHG emissions in the agricultural and land-based sectors, both in North America and internationally. Specific areas of interest include ecosystem conservation, bioenergy, agro-forestry, and agri-food value chain accounting. Prior to joining Viresco Solutions, Jon worked in a range of roles for a variety of employers in the environmental sector. BACK TO THE TOP

Rafael Aparicio is an agronomist who specialized in environmental management and land use planning. Rafael has been working in AM FRESH for the last seven years where they are developing sustainable agriculture plans for their clients and suppliers, mainly with citrus crops, through the use of monitoring tools like the Cool Farm Tool. Within these plans, the conservation of biodiversity is one of the pillars of action, and AM FRESH has recently collaborated with the Cool Farm Alliance in a biodiversity project. BACK TO THE TOP

Michaela Aschbacher is Membership and Communications Manager of the Cool Farm Alliance and part of the team that governs the daily operations of the Alliance. In her role, she strives to improve the support of members, create connections with and between companies to drive transformative change in value chains, and provide resources that help build literacy about reducing carbon emissions in agriculture. Her academic career in Sinology and East Asian economy and society, as well as her professional experience in voluntary sustainability certification programmes and international development collaboration are a reflection of her passion for cultures, languages, food, and communication. BACK TO THE TOP

Luc Beerens is the Global Sustainable Sourcing Director for Mars Incorporated. During his career at Mars he has worked across Procurement, Quality Management, Logistics, and Sustainability. He joined Mars Inc. in 1993 following his graduation from Eindhoven University where he completed his master’s in Industrial Engineering & Management Science. Luc also serves on the SAI Platform Executive Committee. BACK TO THE TOP

Xavier Bengoa is an experienced sustainability consultant at Quantis, where he’s worked since 2010. He has been involved in 100+ life cycle assessment (LCA) projects for companies and public organizations worldwide. His core sectoral expertise lies in agriculture and food, packaging, and oil and gas. He has led the development of World Food LCA Database (quantis-intl.com/wfldb) and supported the European Dairy Association in the delivery of its sectoral Product Environmental Footprint Category Rules. Since 2018, Xavier has led the development of geoFootprint, a groundbreaking tool that leverages data from satellites to generate environmental footprint models for agricultural crops on an interactive world map (geofootprint.com). BACK TO THE TOP

Leslie is a Senior Sustainability Consultant with over 25 years of experience working with global agri-food supply chains.  Leslie works directly with clients tackling challenges around sustainable sourcing, building climate resilience, and boosting agricultural productivity. In her work Leslie engages effectively at the strategic corporate level as well as operating at all stages within the supply chain including working directly with farmer groups.  Her understanding of the challenges faced by food producers has been influenced by direct farm management experience gained through co-managing a 500 acre arable farm in the UK. BACK TO THE TOP

Joel Brounen is Solidaridad´s Country Manager in Colombia leading the work in the area of digital solutions, blended finance, and continuous improvement models for sustainable supply chains. He has developed multiple partnerships with renowned companies in the food and agro sector. As a researcher he has contributed to multiple articles on sustainable production and markets. Currently he focuses on new concepts to measure, to monetise, and to trade the impact of sustainability strategies in the agriculture sector. Joel has a master’s degree in Sustainability Leadership from the University of Cambridge and a master’s degree in International Economics from the University of Utrecht. BACK TO THE TOP

Davide Ceper is head of the Open Farm & Field Data Exchange, a new corporate venture sponsored by Yara International to support the transition towards nature-positive farming and to improve transparency and resilience in global agriculture through the power of data and digital solutions. Prior to joining Yara, Mr. Ceper was General Manager at Isagro, a vertically-integrated, R&D-based crop protection and specialty fertilizer player. He spent the first ten years of his career at McKinsey & Company, consulting for leading institutions across the biofuels, renewable energy, biotechnology, crop protection and pharmaceuticals industries on multiple subjects. He holds an MBA from Columbia University and a bachelor’s degree in Finance and Economics. BACK TO THE TOP

Stephanie Daniels leads the Ag & Development program at the Sustainable Food Lab, a network of food and beverage companies, NGOs, and research organizations dedicated to shifting food systems towards resilience. She manages Food Lab partnerships focused on living income, farmer livelihoods, and climate resilience. Stephanie brings 20+ years of experience in the private sector and civil society to initiatives such as the Living Income Community of Practice, the Alliance for Living Income in Cocoa, Alliance for Resilient Coffee and to strategic support to industry leaders like Mars, Unilever, Starbucks, and others.  She is an experienced facilitator and network coordinator and is passionate about ways to deliver more value to farmers and harnessing the power of markets for food system transformation. She holds a B.S. Environmental Studies/Wildlife Biology, an M.A. International Development and a graduate certificate in Organizational Management.  She was a Boren National Security Education graduate fellow and a Leadership fellow of the Academy for Systems Change. BACK TO THE TOP

Dr. Lynn Dicks is a Lecturer in Animal Ecology at the Department of Zoology, University of Cambridge. She is a Natural Environment Research Council Independent Research Fellow, a Fellow of Selwyn College and leads the Agroecology Research Group in the Zoology Department. She was a Co-ordinating Lead Author of the IPBES Thematic assessment of pollinators, pollination and food production and has authored over 60 scientific publications on insect conservation, agricultural biodiversity and evidence-based conservation in agricultural landscapes. She has a first class degree from Oxford University in Biological Sciences (1995) and a PhD from Cambridge University (2002) on the ecology of flower-visiting insects. From 2002-2009, she worked as a science writer and science communications adviser. From 2016-2019 she was based at the University of East Anglia, where she holds an Honorary Readership. BACK TO THE TOP

André Eitner’s career in sustainable agriculture started 10 years ago at Fairtrade Intl. where he played a leading role in developing the organization’s mechanism to support smallholder farmers adapt to climate change. His focus during that time was on East Africa where he spent around 6 months every year working in the field with farmers. Andre joined PepsiCo 3 years ago as an Agro Sustainability Manager and leads – among others – PepsiCo’s global demonstration farms program. Andre holds an MST in Sustainability Leadership from the University of Cambridge and lives in the UK with his wife and daughter. BACK TO THE TOP

Alexi Ernstoff is a sustainability consultant at Quantis with extensive academic training in environmental engineering and life cycle assessment (LCA) method development. Alexi is passionate about food and agriculture and has been leading Quantis’s work on formalizing GHG removals accounting. Her ultimate mission and role at Quantis is to leverage science to drive meaningful business transformation. BACK TO THE TOP

Monika Firl has worked closely with small-scale, coffee-farmer organizations for more than 25 years. While living and working in Central America and Mexico (1991 – 2000), she founded a community-focused Centro de Informacion de Tecnologias Alternativas (CENCITA) and facilitated a regional Campesino-a-Campesino learning program. Since moving to Montreal, she has worked as CoopCoffee’s Green Buyer/Producer Relations Manager and since 2015 as Director of Sustainability. This cumulative work has fueled her keen interest in transparency and fairness in trade and a landscape approach to sustainable production. She has witnessed firsthand the incredible potential for nature-based solutions, such as soil regeneration, to mitigate the impact of climate change, while improving farmer productivity. BACK TO THE TOP

Simon Haldrup is the CEO and co-founder of Commoditrader, a Danish AgTech company, delivering a digital marketplace for trading of grains and other agricultural products, as well as a carbon payment system aimed to drive regenerative farming practises. Previously, Simon held different executive positions in a leading Nordic Bank. BACK TO THE TOP

Hal Hamilton was a founder and is now Senior Advisor to the Sustainable Food Lab. Hal’s career began as a commercial dairy farmer in Kentucky, and one of his early awards was being named Master Conservationist. He is an adviser to organizations and coach to people whose jobs involve sustainability. He is also a co-founder and faculty of the Academy for Systemic Change. Hal has written numerous columns and journal articles and three chapters in books on agricultural policy and change. BACK TO THE TOP

Stephen Hearn founded Kynetec in 2002 and was its CEO for 18 years. Today the business has staff and entities in the thirty largest agricultural economies and undertakes market research and data capture from hundreds of thousands of farms in any country, anywhere. More recently, Stephen has been leveraging a network of partner companies, each rich with data, to benchmark, track, and understand agriculture’s sustainability—from productivity to carbon and from water utilisation to biodiversity. BACK TO THE TOP

Richard Heathcote has been involved for over 20 years in the sustainable development movement and is now an independent consultant specialising in food and drink supply chain sustainability issues. He is an Advisor to the Cool Farm Alliance and is also a member of the External Advisory Board for the Global Food & Environment Institute at the University of Leeds. Since 2001 Richard has worked in sustainable development and co-led Heineken’s sustainable sourcing program focusing on agricultural aspects until going independent in 2014. Richard has degrees in Zoology and Biochemistry and Freshwater Ecology, and a post-graduate Diploma in Management Studies. Richard is also a fully qualified massage therapist and NLP Practitioner. BACK TO THE TOP

Margaret Henry was born on a dairy farm in Kentucky. She has spent her life and career working to improve social, economic, and environmental outcomes for rural communities around the world. She has a BA and BS from Brown University, training from Massachusetts Institute for Technology in System Dynamics and a master’s degree from Princeton University in Science, Technology, and Environmental Policy. Her career has led her to work in government, NGOs and the private sector in places as varied as Mozambique, Brazil, the U.S., and India. She is the Director of Sustainable Agriculture at PepsiCo where she works on their strategy to reduce greenhouse gasses, improve water use, and improve livelihoods and human rights in agricultural regions around the world. She works with varied partners to bring about the outcomes that work for farmers and that further the deep commitment of PepsiCo to these communities. BACK TO THE TOP

Jon Hillier is a Senior Lecturer at the Global Academy of Agriculture and Food Security at Edinburgh University. He graduated with a BSc in Mathematics from the University of Wales Bangor in 1992 and a PhD in Mathematics from the University of York in 1997. He has since worked at Bangor, UCL, Aberdeen, and Edinburgh universities as well as the James Hutton Institute and INRA. He built the original spreadsheet version of the Cool Farm Tool between 2008 and 2010 with the support of and in collaboration with Unilever and the Sustainable Food Lab. Jon is now chair of the Methods Committee of the Cool Farm Alliance. BACK TO THE TOP

Katie Hoard is the Global Director of Agricultural Innovation and Sustainability for AB InBev based in Leuven, Belgium. In her role, Katie is responsible for the global strategy to achieve the AB InBev Smart Agriculture 2025 Goal and the growth of sustainable agricultural supply chains through partnerships and the development of innovative solutions for AB InBev’s agricultural development programs. Prior to joining AB InBev, Katie worked in politics and commodities regulation in Washington, D.C. She earned a Bachelor’s degree in International Finance from the University of Arkansas, a master’s degree in Comparative Politics from the London School of Economics, and an MBA from Columbia Business School in New York. Katie grew up on her family’s rice farm in Arkansas. BACK TO THE TOP

Helen Hughes’s PhD research focuses on modelling soil carbon in cropping systems and she chairs the CFA Soil Working Group. Before her PhD, Helen was a Sustainability and Climate Change consultant working to help organisations measure and monitor their environmental and social impacts. BACK TO THE TOP

Manu Jindal is presently working as Climate and Inclusive Program Manager at Nestle Nespresso. Over the past eight years at Nespresso, Manu has led various initiatives including the implementation of a sustainable coffee sourcing program in Asia and developing and operationalizing the climate strategy. Manu graduated from IMD business school, Switzerland in 2012. Prior to that he worked in India both in the corporate sector and in a non-profit organization. BACK TO THE TOP

Benjamin Kayatz is the Methods Manager for the Cool Farm Alliance and has supported the development of the Tool since 2014. He also works as a Consultant for environmental impact assessment at Soil & More Impacts and helps companies in the food and agricultural sector to evaluate and reduce their environmental footprint. Benjamin studied natural science and has worked on tools for water assessments of agricultural raw materials at the German Research Centre for Geosciences and the University of Aberdeen where he investigated changes in agricultural water use in Indian agriculture linked to changes in management practices, diets, and climate. Benjamin is passionate about linking data science with his knowledge on water, soil, and agriculture. BACK TO THE TOP

Dr. Patrick Lawrence is an agroecologist and environmental modeler focused on the intersection between agronomy, environment, economics, and technology. He works closely with the Sustainable Food Lab through his consulting business (Repliculture), using the Cool Farm Tool to quantify and reduce emissions from crop and livestock agricultural systems worldwide. Patrick is also an active contributor to the CFT perennials module. He is the author of academic articles and technical reports on soil spatial variability, soil carbon quantification, agricultural resilience, and precision agriculture. BACK TO THE TOP

Claire Lewis has real experience from farm to fork in the agri-food industry. Claire’s career spans the food chain from agri-supply to sustainable supply chain programmes leading one of the world’s largest agriculture carbon footprint initiatives for one of the UK’s major grocers, to creating and implementing agriculture data strategy in food retail. Since leaving the corporate world in 2017, Claire is focused on supporting solutions which will overcome some of the biggest challenges to food security, with the key focus areas being agriculture, ag-tech, and carbon accounting.BACK TO THE TOP 

Vassilios Litskas has a background in Agricultural Engineering, Water & Soil Resources Management, Ecology and Environmental Protection. He worked as a researcher in the TEM lab at Open University Cyprus on EnVeROS & WASEC (2018-2020). He is a researcher (2015-today) at Sust. Agr. Group, Cyprus Un. of Technology (CUT) and is a teaching scientist in Un of Cyprus, Civil and Env Engineering and CUT, Agr. Sci., Biotech. & Food Sci. where he teaches Agrometeorology, Hydrology, Ag. Machinery, Env. Impact Assessment, Solid Waste Management and Water Res. Management. His research interests are Env. Footprints, Env. Protection, Water Res. Management, Climate Change & Agriculture and Ecosystem Services and has participated in 9 research projects under these topics (2006-2018). BACK TO THE TOP

Daniella Malin serves as Deputy General Manager of the Cool Farm Alliance, bringing together growers with multinational food companies, NGOs, and academics to measure the potential for agricultural practices to mitigate greenhouse gas emissions and use quantification to encourage, motivate and reward good agricultural practice. Daniella has a background in cultural communications, journalism, environmental education, software engineering, project management and farming. She received her B.A. in Literature and Society from Brown University. BACK TO THE TOP

Hugh Martineau is Head of Sustainability at Map of Ag. Over the last 15 years he has worked with Government departments and private sector clients to review, analyse and develop strategies to address environmental impacts in farming systems. A major focus area has been in relation to climate change mitigation; developing measuring and monitoring programmes for greenhouse gas emissions and removals including assessment of ‘Net Zero’ emissions strategies. BACK TO THE TOP

David McMahon joined the Cool Farm Alliance as Product Manager in January this year . A graduate of Philosophy and Artificial Intelligence (1990, Sussex), David’s first career was seven years in fair trade where he worked on the CafeDirect project, the first fair trade product into British supermarkets, and spent two years on the ground in Ghana helping to establish the farmer owned cocoa startup Kuapa Kokoo. David changed career into finance IT and in the following twenty years played a key role in many data management projects enhancing capability through reference data, business intelligence, straight through processing, data migration and more. David holds his MSc in Global Climate and Energy Policy (2018, SOAS). BACK TO THE TOP

Jonathan Medway grew up on a family farm on the Liverpool Plains in Northern NSW before completing an agricultural science degree at Charles Sturt University. After a few years in corporate farming he returned to Charles Sturt as a Research Officer at the Farrer Centre working with a local farmer group (FM500) comparing farming systems and demonstrating the role of objective monitoring for improved crop management. This work evolved to include the investigation of spatial variability through the use of remote sensing, soil surveying and yield mapping. In 2000 he established a spatial data consultancy. Since then,  Jon worked on over 2500 projects across Australia and Internationally providing services to family and corporate farms, industry, research organisations and government agencies. As Senior Research Fellow – Spatial Agriculture, Jon is building the research capacity of the Graham Centre with projects including the Charles Sturt Digital Twin Farm and Cool Soil Initiative. BACK TO THE TOP

Graham Mullier originally trained as a natural scientist and computational chemist and has over three decades of experience in R&D. Graham is part of the R&D IT team supporting Syngenta Crop Protection, working on digitising product information. He has run teams specialising in software architecture, research informatics, data visualisation and data science and aims to champion the use of data and digital approaches to engage with a wider range of partners and collaborators. Graham is particularly interested in how we can take our sustainability activities and Good Growth Plan to catalyse a data ecosystem for the whole agriculture sector, helping farmers, and fighting climate change. BACK TO THE TOP

James Novakowski is the Technical Product Manager for the Cool Farm Alliance. He has a background in data analytics and coding, and has worked with a variety of companies—developing surveys and running data collection efforts for public transit, analytics for medical research on Tai Chi and Parkinson’s, and coding and market research for a startup incubator. BACK TO THE TOP

Keith Paustian is University Distinguished Professor in the Department of Soil and Crop Sciences and Senior Research Scientist at the Natural Resource Ecology Laboratory at Colorado State University. A major focus of his work involves modeling, field measurement and development of assessment tools for soil carbon sequestration and greenhouse gas emissions from soils. He has published over 300 journal articles and book chapters. Previous and current research activities include development of models and inventory methodology used to estimate US soil C and N2O emissions that are reported annually by EPA to the UNFCCC; development of a web-based tool (COMET-FarmTM) for estimating on-farm greenhouse gas (GHG) emissions and carbon sequestration used by USDA, and project-scale systems for GHG assessment of sustainable land management projects in developing countries.  Keith also serves as project director for the Bioenergy Alliance Network of the Rockies (BANR). Professional service activities include Coordinating Lead Author for the IPCC 2006 National Greenhouse Gas Inventory Methods and the IPCC 2003 Good Practice Guidance for Land Use, Land Use Change and Forestry (LULUCF) and two National Academy of Science committees (in 2010-11 and 2018-19) related to land use, greenhouse gases and climate change mitigation. He served as a member of the US Carbon Cycle Science Steering Group, which provides expert input to Federal Agencies involved in climate and carbon cycle research. Keith also served on the Voluntary Carbon Standard Steering Committee for Agriculture, Forestry and Other Land Use (AFOLU) and on numerous other national and international committees involving climate and carbon cycle research. He is a Fellow of the Soil Science Society of America, recipient of the Soil Science Society of America’s Outstanding Research Award in 2015, and 2019 winner of the Global Foodshot Groundbreaker Award. BACK TO THE TOP

Naomi Pendleton is currently Sustainability Director for AM FRESH Group, a vertically-integrated, privately-owned fresh food company supplying retailers around the world. Naomi is an experienced sustainability professional with skills in strategy and policy development, stakeholder engagement, and working across agricultural supply chains. She has expertise in sustainable agriculture, ethical due diligence, commodity sourcing, food security, policy, audit and transparent supply chain management. Her international workplace experience has been gained in Europe, Sub-Saharan Africa and South America. BACK TO THE TOP

Richard Profit has an MSc in Sustainability & Responsibility from Ashridge Business School, and a Diploma in Professional Coaching from the Association of Coaching. Richard has previously worked for the British Army and PepsiCo in a variety of operational roles before contracting to the Cool Farm Alliance in 2018. For the last ten years, Richard has worked in a number of roles focusing on supply chain sustainability and impact on the environment.  As well as the work for the Cool Farm Alliance, Richard also runs Sustain Interaction a social and environmental consultancy with a focus on understanding our relationships and impact on the world around us. BACK TO THE TOP

Elizabeth Reaves currently directs the Sustainable Food Lab’s values based consulting and pre-competitive work streams for the Sustainable Food Lab including oversight for large scale soil health programs in the US, Australia, and South America. In this capacity she manages a team that develops and leads supply chain programs with farmers and their customers across the globe to determine the potential for improved agricultural management practices to deliver environmental benefits. BACK TO THE TOP

Joe Rushton manages the development and growth of SAI Platform’s flagship Farm Sustainability Assessment (FSA) programme. Recognised as the food and drink sector’s industry-wide consensus on what sustainable agriculture is, where it exists, and how to best support its uptake, Joe focuses on operations, growing the capacity of the FSA programme and improving the user experience. He  has over eight years of experience in sustainability and sustainable agriculture, having previously worked for Unilever helping to implement their Sustainable Agriculture Code and deliver on their 2020 Sustainable sourcing commitments. Joe graduated from Imperial College London and holds both a MSc in Environmental Technology and BSc in Biology. BACK TO THE TOP

Paula Sanginés holds a master’s degree in Forestry and Environmental Engineering (UPM, Spain) and a PhD degree in Civil and Environmental Engineering (EPFL, Switzerland). With over eight years of experience as a scientist, Paula has worked closely with the Swiss institutions of forestry (WSL) and agronomy (Agroscope). She currently works as a sustainability consultant at Quantis and she is involved in different projects related to food & beverage, carbon sequestration and biodiversity assessment. Moreover, Paula is also working on the geoFootprint project, a groundbreaking tool that leverages data from satellites to generate environmental footprint models for crops on an interactive world map. BACK TO THE TOP

Dr. Cassandra Schefe’s experience spans from fine scale synchrotron techniques through to field scale research, on-farm soil assessment, fertiliser development with commercial companies, research partnerships with universities and lead of the Cool Soil Initiative, an industry wide engagement program. Cassie has authored 21 scientific journal papers and is accredited as both a Certified Professional Soil Scientist (CPSS) by Soil Science Australia, and as a Fertcare® advisor. Cassie holds adjunct research positions with The University of Melbourne and Charles Sturt University. BACK TO THE TOP

Matt Schmitt is the Senior Director of Commercial Carbon at Cargill. His work focuses on developing and scaling products to bring agricultural operations in balance with natural systems everywhere, working with customers both within and outside of traditional agricultural supply chains. Matt began his career in the US Army, later worked in smartgrid tech at EnerNOC, and was most recently part of a venture capital and product development team at Cargill. He lives in Minneapolis, Minnesota. BACK TO THE TOP

Marc Shapiro is the co-founder and Principal Engineer of Daitem, a geospatial and climate data-science consultancy focused on developing data-driven systems for the transition to a regenerative, equitable economy. Marc is a mechanical engineer by training with expertise in fluid mechanics, geospatial data processing, and cloud-native analytics. He is motivated to improve environmental monitoring and stewardship through intentional application of modern science, data, and technology. Marc served as interim Product Manager for the Cool Farm Alliance between August and December of 2020 and continues to support the CFA today to develop robust technology architecture and strategy. BACK TO THE TOP

Pete Smith, FRS, FRSE, FNA, FEurASc, FRSB, is Professor of Soils and Global Change at the Institute of Biological and Environmental Sciences at the University of Aberdeen (Scotland, UK) and Science Director of the Scottish Climate Change Centre of Expertise (ClimateXChange).  His interests include climate change mitigation, soils, agriculture, food systems, ecosystem services and modelling. He is a Fellow of the Royal Society of Biology, a Fellow of the Institute of Soil Scientists, a Fellow of the Royal Society of Edinburgh, a Foreign Fellow of the Indian National Science Academy, a Fellow of the European Science Academy, and a Fellow of the Royal Society (London). BACK TO THE TOP

Chris Stevens is a Supply Chain professional with over 25 years of extensive experience in delivering competitive advantages in the sustainable supply of key materials and activities across the globe for the Kellogg Company. As the Global Head of Agribusiness and Agronomy for the Kellogg Company, Chris is responsible for the full spectrum of Agribusiness and Sustainability functions, including supply chain management from varietal development, through farmer engagement, post- harvest handling and storage, logistics and processing, full accountability for Sustainable agriculture and Responsible Sourcing through smallholder farmer livelihood improvements and developing climate resilience. BACK TO THE TOP

Jan Kees Vis is Global Director Sustainable Sourcing Development for Unilever, being responsible for developing and maintaining sustainability standards and assurance mechanisms for all of Unilever’s renewable raw and packaging materials purchases. Jan Kees has been involved in, and holds or has held board positions in, Roundtable on Sustainable Palm Oil, Sustainable Agriculture Initiative Platform, Sustainable Food Laboratory, Roundtable for Responsible Soy and Cool Farm Alliance. He is also a member of the IDH Impact Committee. BACK TO THE TOP

Andrew Voysey is Head of Strategy and Business Development at Soil Capital, the technology-driven agronomy business with international experience designing and executing farm transition strategies to regenerate soil health while delivering superior profitability. Over the last two years, Soil Capital has developed a unique decision-support and reward platform for regenerative transitions, called mySoilCapital. It enables farmers to monetise their carbon and compare their costs through the production of a certified report of a farm’s agronomic, economic and GHG performance. Andrew played a central role in developing mySoilCapital, including leading on the design of Europe’s first certified, multi-national carbon payment programme, launched by Soil Capital in September 2020. BACK TO THE TOP