H.J. Heinz chose to focus on a key crop and a major growing region – California tomatoes – where they source from approximately 270,000 acres annually . The company’s goals were to provide a practical, user-friendly tool for growers, solicit feedback from growers on the feasibility of changing practices to lower emissions, and garner support through the California tomato industry to promote best practices for climate-friendly agriculture. The report compares the results of five leading farms to identify key emission sources and possible GHG emissions reduction pathways