Cool Farm Alliance Annual Meeting 2022

Building a Community that Regenerates Agriculture
18th-19th May 2022 / 12:00 – 16:15 British Summer Time (BST)
Online Event




We are delighted to invite you to Cool Farm Alliance’s 2022 Annual Meeting. Themed “Building a Community that Regenerates Agriculture”, the two-day meeting will gather the Cool Farm community once more in a virtual space to join their voices and experiences in interactive sessions and discussions.

Wednesday, 18 May, 2022
Members Day 1

Thursday, 19 May, 2022
Public Session & Members Day 2

Public Session

The 18th of May is dedicated to members of the Cool Farm Alliance. You will have the chance to:

  • Hear about ongoing product, methods, and science developments
  • Preview and actively discuss prioritisation of upcoming and future Cool Farm Tool features
  • Share learnings from the past year with other sustainability professionals in this growing network
  • Be introduced to the new governance structure that will form the foundation for a more adaptable, transparent, and empowered organisation.
  • Member representatives will be able to vote on the governance structure during the formal business meeting at the end of the day.

Wednesday 18 May 2022

Time (BST) Speakers Session Title Session Description
11:30-12:00 Networking Join us in Gather for informal meet-ups or small group meetings.
40 min
Andre Eitner
Vice-Chair Executive Committee,
Cool Farm Alliance
Sustainable Agriculture Manager, PepsiCo

Richard Profit
General Manager, Cool Farm Alliance

Daniella Malin
Deputy General Manager,
Cool Farm Alliance

OPENING – Vision, Purpose and Overview of the Cool Farm Alliance Welcome to Cool Farm’s 2022 Annual Meeting with a review of the Alliance’s achievements and most recent strategic developments to date
30 min
Megan McKerchar
Methods and Science Manager,
Cool Farm Alliance

Jon Hillier
Chair Methods Committee,
Cool Farm Alliance
Senior Lecturer, Global Academy of Agriculture and Food Security, University of Edinburgh

Methods & Science Update on Methods & Science work in 2021 – CFT 1.0, current & planned changes for the future. Preview of the new Soil Organic Carbon Model planned for 2023
20 min
David McMahon
Product Manager, Cool Farm Alliance
Cool Farm Tool – Developments and Roadmap Review of Cool Farm Tool developments over the past year and a look ahead to future ideas for technical improvements as part of the tool’s roadmap
15 min
45 min
Member Connect – Breakout sessions general Connect with other members to discuss and exchange ideas on how the Cool Farm Alliance & Tool enable your activities, and what drives them
50 min
Breakout Session:
Product Ideas – Members’ Vision for the Cool Farm Tool
Breakout groups discuss future Cool Farm Tool development projects (either livestock or crop related)
35 min
Richard Profit
General Manager, Cool Farm Alliance
Business Model:
A Governance Change to Scale Our Efforts for Sustainable Agriculture
Members are introduced to the future Business Model of the Cool Farm Alliance
5 min
Daniella Malin
Deputy General Manager,
Cool Farm Alliance
Closing of Day 1
Richard Profit
General Manager, Cool Farm Alliance
Formal Business Meeting Voting representatives (1 per member) will vote on the future governance structure of the Alliance. Duration indicative and can be shorter.